I am also Editor at Large at 1903 Magazine, where I’ve written several articles about the motorsports lifestyle and assist with other content ventures.
The community of riders we’re building and the experiences we’re offering with this original venture represent the kind of branded entertainment projects that I really enjoy working on, as they delve deep into customer mindsets, creating not ads, but entire lifestyles.
This short piece told the story of a native American motorcycle club of ex-hooligans now dedicated to humanitarian causes:
And this extensively researched 1,600 word tribute to Evel Knievel is filtered through my own memories of idolizing him as a boy. I also tracked down the original photography accompanying this piece, which had never been seen before.