I worked on ESPN at a few different agencies, including Wieden + Kennedy. This first integrated campaign was for “The Life,” a documentary show where you learned about the lives of pro athletes off the screen.
The campaign also featured a few extensions, both on-line and right in the ESPN studios:
These print ads spoofed standardized tests, and brought back flashbacks of the SAT math section.
And for a sponsorship with Coors Light, we built made a new Sports Center anchor’s desk entirely out of beer.
And I just gotta include this old favorite, where Ricardo Montalban romances ESPN’s Champ Car Racing.