I worked on ESPN at a few different agencies, including Wieden + Kennedy. This first integrated campaign was for “The Life,” a behind the scenes, tell all documentary show about the lifestyles of pro athletes.
The campaign also featured a few extensions, both on-line and right in the ESPN studios:
We also did some fun print, where we created these mock standardized tests, which brought back horrifying flashbacks of the SAT math section.
And for a sponsorship with Coors Light, we built made a new Sports Center anchor’s desk entirely out of beer.
And I’d be remiss if I didn’t include this old favorite, where the suave Ricardo Montalban romances ESPN’s Champ Car Racing.