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CitiBike

CitiBike was the first bike share program in the United States. I helped launch it, writing 40 of 52 outdoor units around New York City’s five boroughs. The copy I wrote informed the entire initiative and gave it an authentic voice that captured the street smart attitude of the city and how easy it is to discover on a CitiBike.

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Outdoor created awareness and our brand voice, but the website made it all pick up speed:

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Here’s the case study for this One Show winning initiative: