subway

Subway

A mix of radio, outdoor, and mobile positioned Subway’s healthy sandwiches in a impossible-to-ignore, cost-effective campaign that introduced a limited time only delivery service that brought the nutrition you crave instantly.


Radio set the tone.

While outdoor drove the point home further:

49thStSubway

Union-Sq

taxi-top

And the app let people order their favorite subs and have them delivered instantly.

iphone-6