USAA offers insurance and financial products for the military and their families. As Executive Creative Director, I’ve helped create new initiatives from banking to insurance, helping modernize their image for a new generation of military.
For USAA Bank, my team created the first integrated campaign, which underscored how helpful USAA Bank can be to a younger military target when it comes to budgeting their money.
Instagram :06s helped tell the story in social.
The focus shifted to a no fee message in these next spots and on line videos:
For the USAA Signature Visa card, this on line film showed what to do with your old rewards cards:
For USAA’s property and casualty division, we created these two spots for USAA Renter’s insurance.
And evolved USAA’s “Member Voices” testimonial campaign to include graphic depictions of claims.