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USAA offers insurance and financial products for the military and their families. As Executive Creative Director, I’ve helped create new initiatives from banking to insurance, helping modernize their image for a new generation of military.

For USAA Bank, my team created the first integrated campaign, which underscored how helpful USAA Bank can be to a younger military target when it comes to budgeting their money.

Instagram :06s helped tell the story in social.

The focus shifted to a no fee message in these next spots and on line videos:

For the USAA Signature Visa card, this on line film showed what to do with your old rewards cards:

For USAA’s property and casualty division, we created these two spots for USAA Renter’s insurance.

And evolved USAA’s “Member Voices” testimonial campaign to include graphic depictions of claims.