Pit Crew hero

USAA

USAA offers insurance and financial products for the military and their families. As Executive Creative Director, I’ve helped create new initiatives from banking to insurance, helping modernize their image for a new generation of military.

For USAA Bank, my team created the first integrated campaign, which underscored how helpful USAA Bank can be to a younger military target when it comes to budgeting their money.

Instagram :06s helped tell the story in social.

The focus shifted to a no fee message in these next spots and on line videos:

For the USAA Signature Visa card, this on line film showed what to do with your old rewards cards:

For USAA’s property and casualty division, we created these two spots for USAA Renter’s insurance.

And evolved USAA’s “Member Voices” testimonial campaign to include graphic depictions of claims.